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| About the Awards Program |
The Awards program was first launched in 2002 with an aim to help promoting the development of Customer Management. It is acknowledged as an excellent platform to provide recognition, sharing and learning opportunities for industry practitioners of various disciplines and industries. Over the years, 70+ enterprises from 4 major Continents of the world were being recognized and awarded for their efforts and achievements in different domain of expertise.
After running the Awards program for 7 years, the Organizer decided to take some revolutionary changes and make the Awards more tie-in with measurable results and real business success. The Awards program was put on hold in the last 3 years until the Organizer is comfortable to adopt a unanimous approach to evaluate the entries and applications across different territories on a fair and clear manner with quantifiable business results.
The Awards program of 2012 is now ready to launch and open for application.
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| Awards Program History |
The Awards program was first started in 2002 with a territory focus in Greater China on best CRM practices.
In 2003, the Awards program has granted awards to 17 major industries in China.
In 2004, 3 Cross-industry Awards were added to recognize those enterprises with sustaining success.
In 2005, the Awards program uplifted itself from CRM practices to a much broader scope of Customer Management covering five key aspects, namely, Customer, Strategy, People, Process and Technology.
In 2006, the Organizer has brought in new awards categories of Customer Experience to reflect the up-and-rising importance of customer experience in the new economy.
In terms of geographical reach, it has expanded to Asia Pacific region in 2007 and eventually the 4 major Continents covering Europe, America, Asia and Africa in 2008.
The Awards program is now designed to reward and recognize successful development and deployment of customer experience practices with measurable business results.
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| Founding Organization |
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| G-CEM (Global Customer Experience Management Organization) helps companies to create effective customer experience. Our patent-pending methodologies combine the art and science of CEM in assessing and delivering branded and total customer experience (TCE). G-CEM International Partners are located in Europe, Asia, and North America. Our services include TCE Evaluation and CEM Certification. |
| Supporting Organization |
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| CustomerThink is a global online community of business leaders striving to create profitable customer-centric enterprises. Each month, the site reaches 200,000 subscribers and visitors from 200 countries via email, RSS, LinkedIn and Twitter. CustomerThink currently serves over 80,000 visitors per month. Main areas of coverage include Customer Relationship Management, Customer Experience Management and Social Business. This is the place to learn about every facet of customer-centric business management in was founded in
articles, blogs, interviews, and news.For more information, please visitwww.customerthink.com. |
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