2008: One of the breakthroughs of the program of 2008 is its geographical extension to allow entries from international markets. Secondly, a total of 10 awards categories dedicating to different aspects of customer experience were designed to ensure an all-round representation of customer experience disciplines.

2007: Two major initiatives were introduced in the year of 2007. Firstly, the Awards program has extended its coverage to Asia Pacific markets; and secondly, Vendor Partner Supporting Award was introduced to appreciate the efforts of various partners of the enterprises.

2006: To reflect the broader scope of customer management, new awards categories in customer experience were created. From which touch-point experience became an essential element that shouldn't be missed for evaluating a company's customer management success.

2005: Being the 4th year of the Awards program, it was extended to cover Greater China region, on top of the mainland China ones. After the 7-phase election process with over 1,000 votes received, a total of 13 winners (Mainland China and Greater China plus 5 category awards: Customer, Strategy, Process, People, Technology) are identified.

2004: Via online voting, submission of case studies and presentation meeting to Panel Judges, 17 industries award winners have been finalized. On top of it, 3 cross-industry winners have been awarded by G-CEM Global Advisor Panel.

2003: Riding on the huge success of the first year, G-CEM has continued its 2nd year election in 2003 and has extended the awards to cover 17 major industries in China. After going through a 6-month election process, the winners of the 17 industries have been selected.

2002: It is the first year of the Awards program. The key objective is to promote and improve the CRM development in China and recognizing those enterprises who have made efforts and achievements in their CRM projects and development. The election process started from February 2002 and after step-by-step screening, two main category winners: Local Enterprises and Foreign Enterprises with 5 winners in each group had been identified from a total of 268 nominations.

G-CEM (Global Customer Experience Management Organization) helps companies to create effective customer experience. Our patent-pending methodologies combine the art and science of CEM in assessing and delivering branded and total customer experience (TCE). G-CEM International Partners are located in Europe, Asia, and North America. Our services include TCE Evaluation and CEM Certification. Visit us: http://www.g-cem.org.

G-CEM runs a bilingual website www.g-cem.org serving 115,000 business professionals globally, an annual Customer Management Forum, an annual Global Customer Experience Awards program, and a Customer Management Professional Club, providing platforms for knowledge transfer, business networking and career enhancement.